Where creators and business collide

Goodbye Creator Toolkit. Hello Creators In Business.

👋 Welcome to Creators In Business, a newsletter where creators learn to think like CEOs, and businesses learn to move like creators.

After two years of running Creator Toolkit, it felt like the right time to hit refresh. To make room for a new way to provide value: not just what’s happening, but how to make it work for you.

The business of being a creator is still full of mystery. Creator Toolkit helped you keep up with the news, trends, platform updates, and deals shaping this industry. It helped you know what’s happening.

But knowing what to do isn’t the hard part anymore. The hard part is how.

Knowing what to do is easy. The hard part is:

• Making a creator career sustainable

• Making collaborations simple

• Learning from each other so both sides grow

Here’s how Creators In Business thinks about it:

1. Creators learn from business
Knowing what to do isn’t enough. Learning how to structure deals, build revenue, and scale sustainably is what separates a hobby from a career.

Invisible business lessons look like:

• Pricing clearly so nobody gets confused

• Thinking in systems, not just ideas

• Making every collaboration feel professional and repeatable

2. Business learns from creators
Brands are trying to move faster, be more creative, and actually connect with people. They need to understand what makes a creator tick.

Invisible creator lessons look like:

• Understanding audiences instead of guessing

• Flexing creativity while respecting structure

• Treating authenticity as strategy, not a trend

3. Bridging the gap
The magic happens when both sides share lessons with each other. Creators get the tools to run a business. Businesses get the insight to work like creators.

When both sides show up and learn from each other, things get easier:

• Creators get frameworks for deals, revenue, and scaling.

• Businesses learn how to collaborate without stifling creativity.

• Everyone avoids the mistakes that come from guessing.

Creator Toolkit helped you know.
Creators In Business helps you do.

If you’ve been here since the start, thank you!
If you’re new, welcome.

I hope you can join me in this next phase of Creators In Business in 2026 🙏