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- LinkedIn is cracking down on engagement pods
LinkedIn is cracking down on engagement pods
Jessica Smalley
November 10, 2025
Hey creator,
If your content isn’t moving the needle this week, this newsletter is for you.
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This issue will bring you up to speed on what’s happening in the creator economy:
Quick Fire news headlines
Social Media Updates that you need to know about
Check out my READ, LISTEN + WATCH recommendations for this week
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Quick Fire 🧨
Zuckerberg and other social media CEOs set for witness stand as Meta, Google, TikTok and Snap fail to get mental health suit dismissed
Internal documents indicate that Meta is earning billions from scam ads
'It's organised crime': TikTok Shop says it's fighting a new wave of AI scammers
‘Therapuss’ podcaster Jake Shane to star in Hulu comedy project based on his own life
Did you watch YouTube growing up? You may be entitled to compensation
LinkedIn vows to take more action against engagement pods
Starbucks announces their Global Coffee Creators
Worth The Read
LinkedIn is tightening the rules on engagement pods.
Engagement pods, groups that coordinate likes, comments, and shares to artificially boost posts, are officially against LinkedIn’s policies.
Gyanda Sachdeva, VP of Product Management at LinkedIn, says the platform is investing in smarter tools and stronger policies to make these pods ineffective.
The goal is to create a more authentic and trustworthy space for professional conversations.
Why does this matter?
Focus on building genuine engagement and ignoring optimisation comments that spark discussion, posts people truly share, and connections that last because shortcuts are vanishing.
Socially Updated
now let’s group admins switch from private to public while preserving past privacy.
Edits now has custom captions, colour correction and 28 new video effects.
launched Competitive Insights for professional accounts, letting users compare themselves against up to 10 accounts.
YouTube
now has a ‘Edit with AI’ option when you create Shorts.
now splits paid and organic metrics to give creators better insight into ad performance vs. natural reach.
The Dig
READ: Could a low follower count say more about your digital value than someone with a million followers gaming the algorithmic system? These days, you have to apply a deeper filter of nuance when making a judgment about the number of social followers someone has. It’s common knowledge now that the engagement rate is more indicative of the quality of your content than the number of followers you have. But what does it say about someone who isn’t playing the game? Are they the cool ones now? The New Yorker explores why it might be cool to have no followers now.
LISTEN: Pop culture doesn’t know what to do without Britney Spears. There are artists who strive to pay homage to the pop princess icon, but it will never be the same without her. Since the late 1990s to the early 2000s, Britney Spears’ influence continues to shape our culture in ways that are both recognisable and subtle. But how did we get here? Pop Pantheon breaks down Spears’ most turbulent years, up to her last album to date, and how she represents a mirror to our society.
WATCH: Grace Andrews left her role at Diary Of A CEO in the middle of 2025 to pursue her own ambitions of creator-entrepreneurship. It was the same time that she launched her weekly vlog series, and she’s now in her 16th week. It’s a reminder that consistency trumps everything else.