Creators Receive Recognition From The Highest Office 🇺🇸

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🧨QUICK FIRE

Around 100 creators with a combined audience reach of over 110 million were invited to the country’s capital to discuss the things that you and I are often concerned about, including AI, fair pay and transparency, data privacy, and mental health.

Those who attended the 6-hour event included creators, industry leaders, newsletter writers, talent managers, agents, entrepreneurs and markeV.P.sg VPs. Interestingly, representatives from major social media platforms were not in attendance.

A few names I recognised were Jon Youshaei (creator educator) and Hannah Williams from Salary Transparent Street.

And where were the journalists, you may ask?

Well, a small group was present for the first few sessions but then ushered upstairs to the balcony area of the room. Initially, there were cheers and comments when this happened. Journalists are clearly not part of this conversation.

Meanwhile, of course, the backdrop to all of this was the drama of the US election and the looming legislation to sell or ban TikTok.

Speaking of Biden, guess who dropped by to make a sneaky guest appearance?

Apparently, Biden was expected to speak for five minutes, but he stretched it out to 30 minutes and joked that he is on the hunt for a job. (I wonder if he stole that from all the memes flying around during the week of his announcement not to run for president again.)

As a slight side note, I’ve found it a bit sad to watch the public decline of an aging man, but this quote from Biden on the day is reminiscent of what got him to this position in the first place,

“I talk about these inflection points in history, how history gets changed by mostly technology, and it changes it drastically. Think about it … It’s staggering… you’re changing not only what people listen to and what they put their faith in, but what they’re doing.”

From what I’ve read, the Creator Conference hosted by the White House seems to be a significant nod to creators.

For an industry often overlooked and misunderstood by regulators and policymakers, you would think the administration finally recognises creators as an essential voice.

I mean, you have to; otherwise, the opposition will take advantage of your blind spot. Just last week, former President Donald Trump was seen alongside live streamer Adin Ross, racking up 2.4 million views to date.

But like most conferences of this nature, what was missing were hard conversations about the multiple elephants in the room: TikTok legislation,

Because let’s face it, creators are certainly a friendlier option for politicians than the mean traditional media.

I’m okay with that for now…baby steps, I guess 🤷‍♀️.

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